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The white paper or webinar content described below has been produced by one of our sponsors. Optimize for local SEO and drive more customers to your business Learn the basics of local SEO and best practices in this handy guide. Digital Marketing Depot on June 28, 2018 at 12:12 pm It is estimated that more than half the searches on Google are made with “local intent.” This means that one out of two people in Google is actually looking for local products or services when they search for something. So if you don’t get your local SEO right, you’re losing out on earning more customers for your business Successful local SEO requires putting in the effort to optimize and get your profiles and websites ranking for local searches. Unfortunately, there is no shortcut. However, local SEO is fairly straightforward and uncomplicated. If you are just beginning to target local SEO, this guide from Synup can help you get started. It will also be helpful for those who have utilized local SEO but are looking for an edge. Topics covered include:
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It has quick insights into domain authority, on-page links, optimization insights, keyword data and link data. It’s great as a high-level review even within the SERPs or as an entry point to more in-depth analysis within the Moz platform. Dan mentioned using Broken Link Checker to find opportunities for link building reach out, but I love it for URL level analysis. When I’m looking at content for updating or fixing performance issues, I absolutely want to know if the page has any broken links. And while I can check in Ahrefs for broken links, this plugin allows me to do it on-page in the browser window while I’m assessing things like the inclusion of related topics, rich media and subheadings. Keywords Everywhere is a fantastic add-on for Chrome and Firefox that shows search volume, CPC and competition data from multiple sites in one location. Additionally, using its “people also search for” feature is another great way to build out data for a content strategy or package. Diagnostic tools are incredibly important to all parties involved in SEO. There is always something to diagnose whether you’re an in-house SEO or running an agency.
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